What this comics market needs is a really good, strong Western comic book. When I was younger, I'd heard tales of how the comic book market used to produce for every imaginable genre, until it began to shrink. I couldn't understand it then, as I had every genre I could imagine: there were superheroes, space adventures, horror comics, funny comics, war comics and western comics. I ate up Jonah Hex, Scalphunter and Bat Lash with as much eagerness as I did Superman, Adam Strange, Cain & Abel, Archie and Richie Rich, and Sgt Rock.
Now that I'm older, I can see how the market has expanded, and yet shrunk further. We have so many more titles, but not as many genre adventures. Which is why THE LONE RANGER is such a welcome book. And it helps that it has some fantastic cover art to sell it, packaging an intriguing and relevant story by Mark Russell with panels as gritty as trail dust from Bob Q.