Music - 1 week 3 days ago
Live Nation, Hollywood Casino Enter Agreement on Amphitheatre Naming Rights
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Submitted by RJ Carter on Wed, 12/17/2014 - 13:36
It's a day for building relationships. President Obama has just opened the door to normalizing relations with Cuba, and Live Nation and Hollywood Casino have come together in a multi-year agreement allowing Hollywood Casino to be the new name-in-title sponsor of the (now former) Verizon Wireless Amphitheatre, which as of today is the Hollywood Casino Amphitheatre.
On hand for the live announcement were Dave Gerardi, President of Live Nation Midwest, and Todd George, Hollywood Casino General Manager.
“This relationship with our next-door neighbor allows us to deepen our roots in the St. Louis region, further committing and connecting to the customers we serve," said Hollywood Casino General Manager, Todd George. “The cooperative marketing opportunities with Live Nation via the venue are so huge, we jumped at the chance to be part of the amphitheatre experience. This just makes sense in so many ways.”
In 2014 the venue, formerly known as Verizon Wireless Amphitheater, hosted approximately 400,000 guests and showcased talent such as James Taylor, Journey, Toby Mac, Motley Crue, Jason Aldean, Goo Goo Dolls, 311, and OneRepublic. It was the highest show count since the 2002 season. Foo Fighters, Warped Tour and Nickelback are just a few of the many exciting shows lined-up for Hollywood Casino Amphitheatre’s 2015 season.
“We couldn’t be happier to enter into this marketing relationship with the Hollywood Casino at our premier live entertainment venue in St. Louis," said Dave Gerardi, President of Live Nation Midwest. "Their physical proximity, entrepreneurial spirit and positive synergies make this sponsorship alliance a great fit, enabling them to reach, engage and connect with live music fans at our venue."
Also on hand was Maryland Heights mayor, Mike Moeller, to congratulate both locally based businesses on their partnership.
To commemorate the event, Gerardi presented the casino its own Hollywood Star, made by and licensed by the same folks who make the Walk of Fame stars in Hollywood.
Click below to see Live Nation's video announcement of the event.
